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eCommerce Marking Analyst & Manager

Description:

The position of marketing analyst requires an individual to take a leadership role in assisting and developing advanced marketing strategies for an ecommerce marketplace, with the goal of expanding our medical sales niche and increasing our selling potential. The individual will be responsible for establishing new vendor accounts, developing new online marketing plans, following changes in the online retail environment, and overseeing company advertising and website content.

Duties:

  • Develop and implement strategic and tactical marketing plans (e.g., keyword and search engine optimization, online video presentations, newsletter campaigns)
  • Oversee advertising and marketing programs (e.g., banner/link exchanges, affiliate programs)
  • Establish corporate partnerships (e.g., with medical offices, academic institutions, manufacturers and vendors)
  • Perform consumer and competitor research and analysis

Requirements:

  • Basic webpage design skills, including some knowledge of HTML, CSS, and graphic design programs, such as Photoshop
  • Familiarity with Access database environment and Yahoo! Small Business store manager and editor
  • Knowledge of search engine optimization and ecommerce-oriented systems and technologies
  • Excellent verbal and written communication; ability to work both autonomously and as a team player

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